  
- Create a dynamic visual hierarchy which will heighten interest and usability.
- Steer customers towards hot-selling products and important sub-sections.
- Authoritatively recommend products for customers who need your advice.
- Reposition section pages as interactive mini-homepages.
Every day, hundreds of online retailers add more product to their stores and cross their fingers, hoping for the best.
You can never assume customers will have the time and energy to sort through every page of your site to find something that interests them. Some might, but most will get tired after awhile and move on, especially if your store offers hundreds if not thousands of items to sort through. But many retailers feel their only option is to move a product's thumbnail higher on the list of other thumbnails. That kind of passive approach to selling online can cost you big-time.
  HT Market Landing Page Pictured Above: HTMarket.com Landing Page Design. Perfect for stores that need a high-end, franchise feel to their landing pages. | | Benefits: - Allows the best representation for products and/or services.
- Allows for the most customization of the look and feel of your landing pages.
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 Chef's Arsenal Hybrid Landing Page Pictured Above: ChefsArsenal.com Hybrid Landing Page. Perfect for stores that want a strong visual impact, while still being able to quickly update hot items. | | Benefits: - Combines custom graphics with easy-to-update functionality
- Allows you to feature two items over all others.
- Repositions section pages as interactive mini-homepages.
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 Over The Hill Landing Page Pictured Above: OverTheHill.com Graphic Landing Page Ads. Provides the most visual impact because of unique graphics. | | Benefits: - Provides the most customized look and message for your landing page.
- Provides the most visual impact because of unique graphics.
- Allows for the best visual representation of your products and sections.
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 Seattle Sunglass Rotating Hybrid Landing Page Pictured Above: SeattleSunglass.com Rotating Hybrid Landing Page Design. | | Benefits: - Provides the best visual representation of products with custom graphics.
- Easy to update with new products using IDs.
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 Seussland Featured Item Frame Pictured Above: Seussland.com Featured Item Frame for Section Pages. Perfect for stores that need to quickly update several featured items without creating a new graphic ad. | | Benefits: - Allows you to feature three products for each section.
- Can be updated as often as you like quickly and easily in the editor.
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 My Toy Smart Featured Item Box Pictured Above: MovieReplicasDirect.com Featured Item Box. This is best for stores that need to quickly update a hot item without creating a new graphic ad. | | Benefits: - Allows you to actively recommend one product above all others on section pages.
- Can be updated as often as you like quickly and easily in the editor.
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  If I purchase a graphic ad, are they easy to switch out or are they hard-coded? You can switch out graphic ads whenever you want in your store editor. Many clients keep a "library" of ads we've created that they can switch out at any time.
Which package will do the most for my store? Without a doubt, Graphic Ads deliver conversions in a powerful way. However, many retailers love the ease and affordability of a Featured Item Frame, which highlights products very effectively.
Does it make sense to use different Launchpad packages for different pages? Using Launchpad layouts together will only increase your store's effectiveness in promoting products. For example, having Graphic Ads on top section pages, followed by Featured Item Frames on section-pages is highly recommended in assisting conversions.
Do I need to have an EYStudios-designed store to purchase Launchpad? No, we can place Launchpad on any Yahoo! Store, taking design cues from your existing layout.
| |  www.GoWeddingGifts.com  "EY helped us focus on various targeted landing pages deep within our site. Since we were getting visitors directly to those interior pages.
EY specifically designed those to target those customers. This is where we saw the most increase in conversion. The deeper category pages." -Dave and Nikki
www.GoWeddingGifts.com |
   RUNWAY from EYStudios manages your graphics for you!
EYStudios "clears the runway" so you're free to pursue the most important demands of running your business. By letting the graphics leader in custom Yahoo! Store design take the reins of your ongoing branding campaign, you're insuring a consistent flow of quality graphics. Our experts will advise you on the best approach that will keep your site looking fresh and increase your all-important conversion rate.
What Does Runway Help Me With? - Homepage Graphic Ads
- Category Landing Page Ads
- Holiday Decoration / Specials
- Banner Ads
- Print Campaigns
- Custom E-Mail Newsletter Designs
Why Do I Need Runway? As store owners, your time is valuable. You know how important it is to keep site content fresh, but you just don’t have the time to give it the attention it deserves. This oftentimes leads to creating page layouts that are generic enough to allow you to easily update it. The problem is—it LOOKS generic, and this decreases buyer confidence and conversions. You may have even considered hiring a part-time designer or local talent to help out, but that’s one more thing you’d have to manage.
How Do You Bill for Runway? Runway can be structured with a monthly “fixed rate” fee that allows you to budget accordingly each month. If your graphic needs vary from month to month, Runway can be billed on a per-item basis.
Do I Have to Have a Store Designed By EYStudios to Participate in Runway? You do not have to have a store designed by us, but Runway certainly works better when it is one of our designs. Although we do our best to make sure the graphics we create mesh with a pre-existing design, certain fonts and other elements may not blend properly. Consistency is key in successful branding. For stores not designed by us, some initial programming may be required to set up a system of graphics replacement.
How Often Does Runway Work on My Store Graphics? That varies according to how often you need graphic revisions. Some of our clients vary their graphics once a week because of the impact in sales it achieves. Some clients are on a quarterly basis. We find that once a month is a good average for alternating your content, especially for homepages. We will create a package that is just right for you.
Is There an Ongoing Commitment to Runway? No. At any time you can stop Runway or adjust the amount of graphics you are receiving.
What Do I Need to Provide for Runway Each Time? You would need to make product line selections that are going to be turned into graphics. If you are not sure what to focus on, our marketing team can assist you with that. We write all the copy for your ads as part of the normal fee unless you would like to provide it yourself. If there are any store-wide promotions you’d like to run, we will assist you in the branding and content.
| | www.ToyWiz.com  "Three Reasons Why Kenny Shamus of ToyWiz.com recommends Runway for your store.
First, the graphic design work at EYStudios is amazing. It is far better than what we could do in-house without having to hire an expensive graphic designer. Secondly, of course, there's the time involved. It's very time consuming to do your own graphic design, especially when you have a million other things to take care of. Thirdly, you always want the site to stay consistent. I sometimes see sites invest all this money in a beautiful re-design, but when I go back a month or two later, it looks bad. This is simply because they went back to doing things on their own." -Kenny Shamus
www.ToyWiz.com |
  Flash Forward is the exciting graphic service available from EYStudios that delivers powerful product displays on your store’s homepage. With Flash Forward, we design graphic rotators that project key sections or individual products in a dynamic fashion, guaranteeing that customers won’t miss what you really want them to notice. While most of our rotators are built using Flash, we also develop some JavaScript based rotators that allow other usability enhancements.
Dozens of Yahoo! Store owners are already benefiting from Flash Forward, and the higher conversion rates speak for themselves. EYStudios pioneered this innovative approach, perfecting the process to influence buying behavior among customers. Flash Forward eliminates the boring “thumbnail only” approach to homepage design, creating an attractive visual hierarchy that leads the customers’ eye where you want it to go. Far from being merely “eye candy,” Flash Forward is a robust selling tool you need for your store. Contact us today to find out more information about Flash Forward.
  WarWear.com Pictured above is the WarWear.com homepage featuring a 3-slide flash rotator design. | | Benefits: - Grab your customers attention immediately after they enter your site.
- Showcase your most popular products with the help of a smooth flash video.
- Decrease your bounce rates and increase sales.
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 eFamilyFun.com Pictured above is the eFamilyFun.com homepage featuring an advanced 6-slide flash rotator. | | Benefits: - Quickly grab your customers attention with a short promotional movie.
- Creates for the most eye-catching designs.
- Decrease your bounce rate and increase sales.
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 Zensah.com Pictured above is the Zensah.com homepage featuring a three-slide flash rotator. | | Benefits: - Provides for the most dynamic and visually appealing method for showcasing your products.
- Build up your brand image by creating small promotional "movies".
- Use your flash movies for other promotional efforts.
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 MovieReplicasDirect.com Pictured above is the MovieReplicasDirect.com homepage featuring an advanced promotional flash video. | | Benefits: - Quickly grab your customers attention with a short promotional movie.
- Creates for the most eye-catching designs.
- Decrease your bounce rate and increase sales.
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 I want a graphic rotator, but what if I don’t want Flash? We can create rotating graphics using either Flash or JavaScript. Though there is a lot more potential for customization using Flash, a JavaScript rotator has great functionality as well. With JavaScript, we can create a smooth transition between each slide that gives a bland Flash design a run for its money.
Will having Flash impact load speeds to my homepage? In the process of creating a rotational JavaScript graphic, we will use the latest methods to minimize load times. We accomplish this by optimizing every image to have the smallest file size at the highest quality. For Flash rotators that take a few seconds extra to load, we will implement a preload icon that will allow customers to see the progress as the page loads.
How do I replace the graphics? For replacement of rotating graphics that use Flash, a professional Flash developer will need to create and implement new graphics. As for JavaScript rotators, we suggest that you allow us to design your new graphics to maintain a consistent look. Once you have built up a bank of graphics that we have provided, you can input the images yourself to refresh your JavaScript rotator whenever you feel necessary.
Do I need a full EYStudios store design to enable Flash Forward? Though we enjoy creating Flash Forward designs around a website that we have developed, we can create a rotator for any website.
Do I need to write the ad copy for my Flash Forward graphics? If you have something in mind that's great! If you need our help, we are glad to create ad copy for the product advertisements we create for you.
How do I know which products or sections I need to advertise? We suggest that you use products from the best selling sections of your store. This will ensure that you are targeting products that you have had past success selling.
| | www.MovieReplicasDirect.com  "I have one word to describe the flash EY did on us on our home page “AWESOME!”. When the project started, I didn’t know what to expect. The flash turned out being way more than I expected. Not only does it look great, but it is interactive as well. I couldn’t be happier. This is why EY does all our site design." –Ed Couturier
www.MovieReplicasDirect.com |
   Eric Yonge of EYStudios and Scott Smigler of Exclusive Concepts have 24 years of combined online retail experience and have learned a thing or two about successful online retail strategy. Each month these e-commerce masters host a live interactive webinar that is sure to educate and inspire rookie and veteran e-commerce owners alike, as well as helping to promote strategic thinking.
Why is branding important for smaller online retailers? What are sustainable strategies for increasing rankings in search engines? Should you have one "superstore," or many niche stores? How can you gain an advantage over your competition? These questions and many more like them will be explored each month.
For More Information Visit OneTwoPunch.com
  | | ERIC YONGE | Marketing & Branding Expert
Eric has been featured in the New York Times, Entrepreneur and Newsweek, and has provided branding and design work for Sony, Amazon, NASA, Eureka Vacuums and Marvel Comics. He has helped lead a host of small businesses into becoming multi-million dollar successes, working closely with some of Internet Retailer’s Top 500 online stores. His passion for coaching store owners to think big about their branding potential has paid off for entrepreneurs across the globe. |
 | | Scott Smigler | SEO & Marketing Expert
Over the years, Scott has repeatedly been recognized as an Internet marketing leader. He’s been featured on MSNBC, Entrepreneur Magazine, the Boston Herald, USA Today, and other national and regional media. He speaks frequently at business and marketing forums such as Search Engine Strategies, the Kelsey Group Conference and the MIT Enterprise Forum of Cambridge. |
| | MovieReplicasDirect.com  "Working with EY Studios and eXclusive Concepts has been very rewarding to Movie Replicas Direct. With the website makeover done by EY Studios and SEO integration done by eXclusive Concepts, our hits and sales have gone up by 400% in the past 6 months. We will continue using both EY and eXclusive for all our site and SEO upgrades. You are both the best hands down! Thank you again." - Edward Couturier
MovieReplicasDirect.com  |
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Picture PerfectJust can't get that photo to just look right? At EYStudios, we offer photo editing services as well as photoshots and modeling. Interested? Call or email today for more information.
